Web Design

The Vertical Split Screen Design Trend

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

One Device Window, Many Messages

Using the split screen design technique not only shows that you as a designer are on the cutting edge of the latest trends, but that you are also thinking about the message and the optimal approach to make an impact on the consumer. In my experience, that is a designer you want to keep around. Before getting into too much detail on the topic of split screens and showcasing examples of the technique in practice, let's get some of the basics out of the way first.

What is a split screen?

A design pattern that displays two vertical panels that are directly adjacent to one another (on the desktop). On mobile devices, split screen designers that are responsive will stack one on top of the other in a vertical fashion.

Six User Testing Questions to Ask While Navigating Website Redesigns

Jessica DuVerneay — Mon, 16 Jan 2023 06:00:00 GMT

A website overhaul requires careful planning and detailed execution. Marketers and designers must not only craft a visually compelling and easily navigable website, but also ensure that the site aligns with the company's long-term strategy.

Design for Conversion: Apply the Von Restorff Effect

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

Designers are at their best when they can make adjustments based on users' interaction history, right? Of course! Gather click and event data and implement design changes based on the insights gathered; that makes sense!

Why Modern Web Design Is No More: The New Era of 'Product Design'

Michael Janiak — Mon, 16 Jan 2023 06:00:00 GMT

I'll admit it, I grew up alongside the Internet revolution, but can still recall life without the constant connectivity of Web and mobile phones and apps. More importantly, I can remember Web design when digital was still a nascent, largely experimental medium for most brands and marketers.

Before and After: Transforming Email Design with the 3 P's

EJ McGowan — Mon, 16 Jan 2023 06:00:00 GMT

One of the hottest trends on social media today is publishing before-and-after photos. Hashtags like #TransformationTuesday and #ThrowbackThursday often accompany pictures on social that show dramatic before-and-after improvements of people, places and, yes, even things (perhaps even an email template).

If marketers want to craft compelling, memorable campaigns that cut through the noise and transform the email marketing experience, chances are a digital makeover is in order. By capturing a few old emails and optimizing them for the three P's of email, seeing genuine improvements with a before-and-after makeover has never been easier.

5 Fab, Fresh & Free Animation Libraries

peter.devereaux@websitemagazine.com (Peter Devereaux) — Mon, 16 Jan 2023 06:00:00 GMT

The use of Web animation has been a popular topic among digital designers for several years and for good reason - users make decisions in milliseconds about a website, so any flaw in an "animated" experience is going to result in a host of problems.

What are you doing to ensure smoothness and consistency in your website design?

Why UX Design Principles Are So Tricky

Ellie Martin — Mon, 16 Jan 2023 06:00:00 GMT

When building software the first thing we have to think about is the user experience.

Feature-rich software has failed against user-optimized experiences time and time again. You only have to think of Apple's iPod to realize the truth of this statement. Microsoft Zune was, by all measures a better device, with better software, and more functionality. But at the end of the day, users are looking for software products that are easy to understand, easy to learn, and simple to navigate.

Incredible UX Design Innovations for iOS

Charles Dearing — Mon, 16 Jan 2023 06:00:00 GMT

UX is one of the most important components of software design. Designing and developing software is about creating a usable software product. Usability is more important than functionality. We've seen examples of this time and time again.

Key Concepts in Designing & Optimizing for Conversion

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

Web professionals have very different definitions of the term "optimization" based on their daily responsibilities.

For managers of digital advertising campaigns, for example, optimization may mean finding opportunities to increase click-through rates or reduce total spend, while those responsible for the organic search marketing channel may concentrate their optimization efforts on developing content around around a theme relevant/related to the enterprise or engaging in outreach to acquire links/citations in order to improve search results page placement and position.

Neither of theses definitions is wrong, of course, but it's obvious that based on your own responsibilities, optimization is going to mean something different for each and every one of us. It becomes even more complicated for those whose responsibility is optimizing for something as broad and far-reaching as conversion.

4 Clever Ways to Use Video in Website Design

Larry Alton — Mon, 16 Jan 2023 06:00:00 GMT

Leading brands constantly look for ways to set their website apart from the competition and reach individual users in more immersive and efficient ways. There's no better way to accomplish these goals currently than with video in web design.