Content Marketing

The Magical Power of Corporate Storytelling

Michelle Wicmandy — Mon, 20 Mar 2023 05:00:00 GMT

"People do not buy goods and services. They buy relationships, stories, and magic."
~ Seth Godin

7 Tools to Automate Time-Consuming Marketing Tasks

Dario Supan — Mon, 16 Jan 2023 06:00:00 GMT

Business process automation is rapidly rolling out across many business functions and has fast become a preferred option for many marketers.

Great marketing automation tools can significantly minimize the need for manual input, automating many of the time-consuming processes that are still essential for creating a successful marketing campaign.

The Art & Science of the PR Pitch

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

Email is central is a successful business presence today - be it digital or otherwise. Hardly anything would get done without it but many senders just aren't using the channel effectively - particularly those looking for publicity for and coverage of their businesses.

There's an art (and a science) to making a "pitch" to a journalist/writer/blogger and as content marketing (e.g. guest posting and the like) continues to rise in popularity and usage, it will benefit business (and those they employ) to know how best to do that. Let's take a look at some sample pitches and explore why they work in order to ensure you receive the coverage your brand deserves.

The Simple, Short & Straightforward Pitch

Hello [NAME],
I was wondering if you're the correct person to send pitches or angles for considerations for the articles you contribute to [INSERT PUBLICATION NAME]. I represent [INSERT YOUR COMPANY NAME] and I have a two topics you may be interested in covering

Would you be open to a few bullet points on what they do?

Thanks for your time. I look forward to hearing back from you.

[INSERT YOUR NAME]

3 Effective Content Marketing Strategies for Startups

Sahil Kakkar — Mon, 16 Jan 2023 06:00:00 GMT

Content is king.

Mainly because content translates information into stories. And who doesn't like stories?

The Evolution of the Online Shopping Experience in Focus

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

It is important to regularly monitor the behavior of online shoppers; not just individually, of course, but in aggregate, as it offers up an opportunity to refine a company's broader strategy.

Gaining a Mobile Performance & Engagement Advantage

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

Mobify has launched an integration solution for SAP Hybris that works with Mobify's mobile commerce and engagement offering.

The new connector will make it possible for retailers to leverage leading technology like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA).

"The Mobify Platform engages shoppers and drives conversions in ways ecommerce platforms alone cannot, with features like web push notifications, best practices for browsing and checkout, one-touch payments and more," said Mobify CEO Igor Faletski.

"With the new Mobify Connector, SAP Hybris Commerce customers can quickly deploy mobile performance and engagement for competitive advantage."

5 Better Ways to Deliver Website Content

Kayla Matthews — Mon, 16 Jan 2023 06:00:00 GMT

Fantastic content can inform people, cause conversions, get readers excited about new products and more. And it's clear marketers know its value.

Recent statistics say 63 percent of B2B marketers and 60 percent of B2C professionals are extremely or very committed to content marketing. Perhaps you're among them. If so, being aware of the best ways to deliver your content is crucial. Keep reading to learn about five worthy content distribution methods that are on the rise.

In Pursuit of Customer Engagement

peter.devereaux@websitemagazine.com (Peter Devereaux) — Mon, 16 Jan 2023 06:00:00 GMT

Authentication solution LogMeIn has acquired Nanorep, a company that provides a self-service chatbot and virtual assistant.

Nanorep uses artificial intelligence and natural language processing technologies to create solutions that make self-service more engaging and intuitive. Brands including Intuit, FedEx, Toys"R"Us and Vodafone are currently using Nanorep for some of their key customer service initiatives.

LogMeIn's recently released a new customer engagement (CRM) platform, Bold360, and many will see the Nanorep acquisition as another opportunity to deliver more human, more personalized and more intelligent customer engagement solutions.

"Artificial intelligence is changing the way we interact with our favorite brands and will play a critical role in the future of customer engagement," said Bill Wagner, CEO, LogMeIn.

"With Nanorep, we gain proven technology and AI expertise that expands our Bold360 offering, accelerates our customer engagement vision and provides a natural path for us to leverage these emerging technologies across our entire portfolio. We believe in the ability of technology to unlock the potential of the modern workforce and with the addition of Nanorep we are going to be able to deliver solutions that will help our customers achieve the next generation of humanized and personalized customer service."

Mobile Testing Beyond Conversion

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

Mobile development teams will now be able to take their analysis to an entirely new level with the release of a new mobile A/B testing capability from Apptimize dubbed Results Beyond Conversion.

Long-Form Content Writing Basics

peter@websitemagazine.com (Pete Prestipino) — Mon, 16 Jan 2023 06:00:00 GMT

Content comes in all forms on the Web - there are infographics, and videos, interactive charts and presentations, as well as short form blog posts and long form, in-depth articles.

While the type of content that enterprises and individuals choose to develop will depend on a variety of factors - none more important than the user and their state in the buying cycle - those that spend the time and resources developing long-form, in-depth content tend to have better performance over time from their efforts (mostly in relation to attributed revenue and visitor engagement).

So how do you develop long-form content? Keep reading...

Most people cringe at the thought of writing anything, and avoid developing content that is in-depth at all cost. It's not really that difficult however; you just need a little more time and a lot more planning.

Let's take a look at a few "high-level" considerations as you set out on a long-form content development practice.

TOPIC FOCUS

First and foremost, keep in mind that long-form content is most effective when (and should be used exclusively for) those topics that you have a lot to say about.

If you can't go "on and on" about a topic, if you're not genuinely passionate about the subject matter, or at least curious about it, it is likely not a long form content asset you should personally produce.

Forcing yourself to do anything, particularly write about a specific topic, often results in a low quality finished product, so do yourself a favor and find someone else to do it if your digital heart just isn't in it.

If you aren't really interested in or curious about the topic at hand and have to do it anyway, consider addressing a topic's most controversial element, share the opinions of others on related trends and recent developments, or tackle broader educational concepts that often demand more thorough examination.

What readers should ultimately be able to find is some evidence to consume that supports their viewpoint and contributes to the conversation and relationship enterprises have with these users.